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Talks & Workshops

SEO is not secret knowledge. In my workshops and talks, I share practical SEO knowledge — clear, actionable, and tailored to your business. No death by slides, just real know-how.

Since 2026, I've also been an instructor for the FachTaG Akademie, where I regularly deliver seminars on SEO, Google Ads, and AI in marketing.

Current Workshop Topics

SEO Fundamentals: Understanding and Implementing Search Engine Optimization

Workshop, talk, or in-house training

This workshop teaches the fundamentals of search engine optimization in a clear and practical way. Participants learn how Google works, which factors influence rankings, and which measures they can implement themselves. No jargon, no theory overload — just applicable knowledge for everyday work.

Target Audience

Beginners, marketing managers, executives

Duration

Half day (4 hours) or full day (8 hours)

Content

  • How does Google work? Crawling, indexing, ranking
  • On-page optimization: titles, meta descriptions, headings
  • Keyword research: finding the right search terms
  • Content creation: content that ranks
  • Technical basics: page speed, mobile optimization, HTTPS
  • Measuring success: Google Search Console and Analytics

Local SEO: Getting Found Locally

Workshop or talk

For businesses with a local catchment area, Local SEO is essential. In this workshop, I show you how to optimally set up your Google Business Profile, improve local rankings, and become visible on Google Maps. With hands-on exercises using your own profile.

Target Audience

Local businesses, franchise operators, tradespeople

Duration

Half day (3-4 hours)

Content

  • Setting up and optimizing Google Business Profiles
  • Understanding local keywords and search intents
  • Review management: earning reviews and responding correctly
  • NAP consistency: name, address, phone number everywhere the same
  • Leveraging local directories and business portals
  • Local content strategy: location pages and regional content

Google Ads for SMBs: Advertising Efficiently on a Small Budget

Workshop or in-house training

Google Ads can be an extremely effective channel — or an expensive disappointment. This workshop shows how small and medium-sized businesses can efficiently set up, optimize, and avoid the most common mistakes with limited budgets.

Target Audience

Small and medium-sized businesses, marketing managers

Duration

Half day (4 hours)

Content

  • Campaign structure: search, display, and shopping campaigns
  • Keyword selection: the right terms, the right match types
  • Ad copy that gets clicks: headlines, descriptions, extensions
  • Budget planning: how much should you invest?
  • Setting up conversion tracking correctly
  • Optimization: quality score, bid strategies, negative keywords

Website Relaunch SEO: Preserving Rankings During a Restart

Workshop, talk, or consulting

A website relaunch is one of the most critical moments for SEO performance. Without proper planning, rankings built over years can be lost overnight. This workshop covers all SEO-relevant aspects of a relaunch — from planning to post-launch monitoring.

Target Audience

Project managers, web developers, marketing managers

Duration

Half day (3-4 hours)

Content

  • Relaunch checklist: what needs to be ready before go-live?
  • URL mapping and redirects: planning 301 redirects correctly
  • Content migration: identifying and protecting existing rankings
  • Technical pitfalls: crawling, indexing, canonical tags
  • Go-live monitoring: what to check in the first 48 hours
  • Emergency plan: what to do when rankings drop after relaunch?

Additional Talk Topics

In addition to the detailed workshop formats, I also give shorter expert talks on these and other topics. Ideal for conferences, meetups, or internal training sessions.

SEO in Flux: What Google Updates Mean for Businesses

Content Strategy with the Pillar-Cluster Model

Core Web Vitals: Performance as a Ranking Factor

Link Building: Strategies Beyond Buying Links

SEO Audit in Practice: Where Most Websites Leave Potential on the Table

AI and SEO: Opportunities and Risks for Search Engine Optimization

What to Expect

Hands-On

No theoretical lectures. Every workshop includes practical exercises and examples from real projects. Participants leave with concrete action items.

Customized

Every workshop is tailored to your industry and knowledge level. Before the session, we discuss your specific challenges and goals.

Lasting Impact

All participants receive reference materials. On request, I offer a follow-up session to address open questions from real-world application.

Book a Workshop or Talk

Want to book an SEO workshop for your team or a talk for your event? I'm happy to create a customized quote.

Workshops starting at EUR 69/h. Remote or on-site in NRW and across Germany.

Request a Workshop Now