A Google profile that
wins customers
Your Google Maps listing, fully maintained and in your name. So customers find you and trust you. No long-term contract.
- From EUR 69/hour + VAT
- No long-term contract
- 20+ years of experience
30 minutes by video or phone. I look at your profile and the competitors in your area beforehand. You get three concrete ideas, even if we do not work together.
Christian Synoradzki
- Your direct point of contact
- Google Partner, 20+ years
Known from working with
Try it
What really matters in your profile
This is what a Google profile looks like. Tap the numbered points to see what matters there and which mistake I see most often.
1 / 24 Miller Plumbing
4.8 (57)
Plumber
Hauptstraße 12, 44137 Dortmund
Open · Closes 6 PM
miller-plumbing.de
0231 1234567
Photos
4.8
57 reviews
Sarah K.
2 weeks ago
Came the same day and fixed the leak quickly. Fair price.
Reply from the owner · 2 weeks ago
Thank you, Ms. K.! We are glad everything is dry again.
Example business, not a real profile. Photos: AI-generated stock images.
Tap a number on the profile.
Sound familiar?
Where Google profiles usually go wrong
I hear these sentences from businesses again and again. The profile is rarely missing altogether. Usually the details are wrong, nobody knows who has access, or no new reviews come in.
“I only find my competitors on Google Maps.”
Below the map, Google usually shows three businesses. If you are not among them, hardly anyone calls, even if you are right around the corner.
“My profile is suspended, and nobody tells me why.”
It often happens after a change to the name or address. Google asks for a video verification, and you cannot reach a human at Google.
“I can’t get into my own profile anymore.”
The profile is tied to the Google account of a former employee or the old agency. Nobody knows who the owner is anymore.
“The opening hours are wrong, and I didn’t change them.”
Anyone can suggest edits on Google. Google accepts some of them without asking. Then the phone stops ringing, or customers stand in front of a locked door.
“One unfair review drags everything down.”
One star from someone who was never a customer. Your report to Google goes unanswered, and the review sits right at the top.
“My customers are happy, but nobody writes anything.”
Happy customers rarely leave reviews on their own. Your competitor has 200 reviews, you have twelve, and the latest is two years old.
Why it pays off
Why a Google profile pays off
People searching nearby see the map and the profiles below it first, not your website. And Google shows a listing there even if you never took care of it. The only question is whether it is correct.
70%
Get found
According to Google, customers are 70% more likely to visit a business with a complete profile.
2.7×
Earn trust
With a complete profile, customers are 2.7 times more likely to consider a business reputable, says Google.
50%
Direct inquiries
Customers are 50% more likely to consider buying. Calling, directions and your website are just one tap away.
71%
Reviews matter
In a large US survey, 71% of consumers read reviews of local businesses on Google. And 74% want reviews from the last three months.
Sources: Google Business Profile Help (70%, 50%, 2.7×), BrightLocal Local Consumer Review Survey 2026 (71%, 74%).
Example
Where in town you get found
Google ranks your profile differently depending on where someone searches. Every dot is a search point, the number is your position on Google Maps. Pick a point in time and tap a dot.
Example with made-up values. In the audit I create this map for your business and your search term.
1 / 49
search points in the top 3 Start
What a customer sees here
Search: “plumber near me”
- Top 3: shown below the map
- Places 4 to 10: only after scrolling
- Place 11 or lower: practically invisible
- Your business
Services
What I handle for your Google profile
From setup to ongoing upkeep. You can book all of it or just the part where you are stuck right now.
Setup and verification
I create your profile or take over the existing one, choose the right categories and guide you through Google’s verification. Including video verification, where many get stuck.
Complete and correct details
Services, products, opening hours, holidays, photos and description. Name, address and phone match everywhere: in the profile, on your website and in directories.
More reviews, good replies
A simple routine for asking customers for a review after the job: by link, QR code or message. Plus replies to every review, including the unfair ones.
Recover access, resolve suspensions
I find out who owns the profile and bring it back into your name. If it is suspended, I check the cause and write the appeal with you. Google decides the outcome, so I cannot promise it.
Multiple locations
For businesses with several branches: one profile per location, consistent details, a separate page on the website and clear access rights.
Measure what comes in
Calls, direction requests and website clicks from the profile. I set up tracking so you can see how many inquiries Google Maps really brings.
Honest advice
Tips that hurt your profile
There are plenty of tricks going around for Google Maps. Some do nothing, others cost you the profile. These are the six I hear most often.
You hear
“Put your keywords in the business name.”
My advice
Don’t. “Miller Plumbing Emergency Service Cheap” breaks Google’s rules and is a common reason for suspensions. Only your real name belongs in the name.
You hear
“Buy reviews, everyone does it.”
My advice
No. Fake reviews are illegal in Germany, and Google often deletes them along with the real ones. You risk legal warnings and your profile.
You hear
“Give a discount for every review.”
My advice
Google prohibits that too. Ask right after the job instead, when the customer is happy. It works better and is allowed.
You hear
“Post something every day.”
My advice
Posts help visitors, but they do little for your ranking. Correct categories, complete details and fresh reviews matter more.
You hear
“Rent an address in the next city.”
My advice
Mailbox and virtual office addresses without your own staff are not allowed on Google. If you travel to customers, set a service area instead.
You hear
“Change your profile often so Google sees you are active.”
My advice
Changes to the name, address or category in particular trigger reviews by Google. Set it up right once, then only change what really changes.
What changes
What a well-kept profile feels like
My clients don’t want view statistics. They want customers to find them, trust them and see the right details.
✓
Customers find you when they search
For “near me” searches and on Google Maps, you show up where people call. Not just at your own address.
✓
The profile belongs to you
You are the owner, you know who has access, and you can remove it at any time.
✓
The details are correct
Opening hours, phone and services are right. Edits by others are caught before customers see them.
✓
Reviews come in regularly
A routine that fits your day. Every review gets a reply.
✓
Predictable costs, stop any time
You pay for the hours I work. No long-term contract, no packages.
Process
How I move your profile forward
Phase 1 · Understand
- 1
Free consultation
We talk about your business, your customers and your service area. I look at your profile beforehand.
- 2
Audit
Profile, access, visibility
I check details, categories and access. I also look at which parts of your city you appear in on Google Maps and where you don’t.
- 3
Comparison with competitors
What are the three businesses ahead of you doing? Categories, reviews, photos, website. You get a short list of what matters first.
Phase 2 · Build
- 4
Sort out access
The profile goes into your name, old access is removed. I only work with granted access, never with your password.
- 5
Complete the profile
Categories, services, opening hours, photos and description. All in one go, so Google doesn’t re-review because of many small edits.
- 6
Align your website
Name, address and phone as in the profile, plus a page about your location. More on this under SEO.
Phase 3 · Maintain and grow
- 7
Make reviews part of your routine
A link, a QR code and a short text you send after every job. I reply to reviews or show you how.
- 8
Track calls and inquiries
Calls, direction requests and website clicks from the profile become visible. For your website there is also conversion tracking.
- 9
Monthly check and upkeep
Edits by others, new reviews, holidays, photos. Plus a short report in plain language and the time sheet.
The difference
Freelancer vs. Agency
Why more and more businesses choose a freelancer over an agency.
| Criterion | Freelancer Christian Synoradzki | Agency typical |
|---|---|---|
| Hourly rate | From EUR 69 | EUR 120–200 |
| Contract term | None | 6–12 months |
| Point of contact | Direct | Rotating |
| Your profile | Yours | Often the agency's |
| Transparency | Full insight | Limited |
| Single hours | Bookable, EUR 120 | Usually packages only |
| Communication | Personal | Ticket system |
| Response time | Hours | Days |
| Strategy | Customized | Standardized |
Hourly rate
Direct: From EUR 69
Agency: EUR 120–200
Contract term
Direct: None
Agency: 6–12 months
Point of contact
Direct: Direct
Agency: Rotating
Your profile
Direct: Yours
Agency: Often the agency's
Transparency
Direct: Full insight
Agency: Limited
Single hours
Direct: Bookable, EUR 120
Agency: Usually packages only
Communication
Direct: Personal
Agency: Ticket system
Response time
Direct: Hours
Agency: Days
Strategy
Direct: Customized
Agency: Standardized
More on this: Freelancer vs. agency
FAQ
Frequently Asked Questions
- What does Google Business Profile management cost?
- Is the Google Business Profile free?
- Can bad reviews be removed?
- How do I get more reviews?
- My profile was suspended. Can you help?
- I can’t access my profile anymore. What now?
- Do I need an address if I travel to my customers?
- How quickly will I see results?
- Is the profile enough, or do I need SEO for my website too?
- Do you also manage multiple locations?
- What happens when you are sick or on vacation?
Ready for a profile that wins customers?
Profile in your name, one contact person, no long-term contract. From EUR 69/hour + VAT.
Free consultation