On my blog I share over 20 years of SEO experience: hands-on strategies, current developments and concrete guides for companies that want to become more visible on Google.
Andrej Karpathy has described how he uses AI to build a personal knowledge base — without RAG, without a vector database. What the concept means for businesses.
Create AI avatars for explainer videos, presentations, and audience profiles. How companies use AI avatars in marketing—explained with practical examples.
WordPress has dominated the web for 20 years. But more and more professionals are switching to static sites without a CMS. Here's why the move makes sense now.
Brand mentions are a decisive ranking factor for Google and AI search engines in 2026. Here is how to sustainably strengthen your visibility.
What is Common Crawl? How it trains AI models. How to control whether your website data is used for AI training. GDPR and robots.txt protection.
Learn SEO, Google Ads, and AI in marketing in practical seminars with FachTaG Akademie. As an instructor I teach knowledge that is immediately applicable.
„Seine Strategien im Bereich Suchmaschinenoptimierung sind anders, aber immer erfolgreich. Ich kann Herrn Synoradzki für große und kleine Projekte weiterempfehlen."
— Niklas Scholz, Geschäftsführer
This blog is not a reference book for SEO definitions — that is what the glossary with more than 450 terms is for. Instead, you will find articles that come straight out of my daily work as an SEO freelancer: What actually works in 2026? Which strategies deliver measurable results? Where are companies wasting their budget?
Every industry has its own challenges in search engine optimization. My articles on SEO for tradespeople, SEO for doctors and SEO for small businesses show sector-specific strategies that work. You will find more sectors on my industry pages.
For local businesses, visibility on Google Maps and in local search is decisive. In the article Improve Google Maps ranking I explain the three central ranking factors and the concrete steps to take. The article Local SEO tips goes deeper into on-site and off-site signals for local visibility.
Just getting started with SEO? The SEO checklist 2026 gives you 25 concrete points to work through. The article What does SEO cost? provides a transparent overview of prices and billing models. And if you are wondering whether you can do SEO yourself — I have an honest assessment for that as well.
Want to do more than read about SEO and learn it under professional guidance? As a lecturer for the FachTaG Akademie I run hands-on seminars on SEO, Google Ads and AI in marketing (in German). The content of this blog forms the basis for my training sessions — from the beginner workshop to the intensive seminar for advanced participants.
Let's find out together how your website can gain more visibility. Free initial consultation — no obligation, personal.
Über den Autor
Christian SynoradzkiSEO-Freelancer
Mehr als 20 Jahre Erfahrung im digitalen Marketing. Fairer Stundensatz, keine Vertragsbindung, direkter Ansprechpartner.
