How much does a landing page cost?

I charge by the hour, at EUR 69 per hour + VAT. Before I start, I give you a written estimate so you know where you stand. The time needed depends mainly on whether a funnel is included and how many versions you need. The consultation beforehand is free. All prices are on the pricing page.

What is the difference between a landing page and a homepage?

Your homepage presents your whole company and has to serve many visitors: customers, applicants, partners. A landing page has exactly one job. It picks up visitors from a specific ad and leads them to an inquiry. That is why it usually brings more inquiries from the same ad budget.

Do I have to change my existing website?

No. The landing page runs independently, on your domain or a subdomain. You simply point your ads to the new page. Your website stays as it is.

Do I need a separate page for every ad?

No. One page per offer or audience is usually enough. Similar searches can be covered well by one page. For very different offers, a separate page for each is worth it.

What is a funnel, and why is it better than a form?

A funnel is a short questionnaire that leads step by step to an inquiry. Instead of ten fields at once, it starts with an easy question and tap-to-answer options. Once people have started, most of them keep going. Contact details come at the end. Fewer visitors drop off, and you know what the prospect needs before you call back.

Do you also manage my ads?

Yes, if you like. Ad and page belong together, so I always look at your campaigns as well. I offer ongoing management for Google Ads and Meta Ads , also without a long-term contract.

How quickly will I see results?

As soon as your ads point to the new page, you see the inquiries in your tracking. For a reliable verdict, you need a few weeks of data, depending on your budget. I will also tell you if a landing page does not pay off for you.

Is this GDPR compliant?

Yes. The funnel only asks for what you really need and refers to your privacy policy. The data goes directly to you. Ad tracking only starts after consent through your cookie banner.

LandingHero is my offer that focuses only on landing pages and funnels for ad campaigns. It is in German and goes into detail on individual building blocks. Your contact is me in both cases. More at landinghero.de .

Landing Pages & Funnels

Landing pages that
turn clicks into leads

Dedicated pages for your Google and Meta ads, with a funnel instead of a form. One goal, one action, measurable from day one.

From EUR 69/hour + VAT
No long-term contract
20+ years of experience

Free consultation

30 minutes by video or phone. I look at your ads and the page they point to beforehand. You get three concrete ideas, even if we do not work together.

Christian Synoradzki

Your direct point of contact
Google Partner, 20+ years

Known from working with

Sound familiar?

Where ads fail after the click

Often the ads are not the problem at all. Things get stuck on the page visitors land on. I hear these sentences from business owners again and again.

“Our ads send people to the homepage.”

Menus, blog, team and job ads are waiting there. Someone who just clicked “emergency heating repair” wants an answer and finds a full menu instead.

“We pay for clicks, but nobody calls.”

The ad works, the page behind it does not. Every visitor who leaves without inquiring was a paid click.

“On mobile, everyone gives up at the form.”

Ten fields at once, tiny buttons, a required message box. Most ad visitors come from a smartphone and drop off right there.

“The leads are not a fit.”

Wrong area, budget too small, just comparing prices. Without a few questions upfront, every inquiry ends up on your desk.

“I cannot see which ad brings customers.”

Inquiries arrive by email, but nobody knows whether they came from Google, Facebook or a referral. Then you cannot split your budget sensibly.

“Every website change takes weeks.”

For a new offer, the web agency has to step in first. By the time the page is live, the season is over.

The difference

Homepage or landing page?

Your homepage has to do everything. A landing page has only one job: turning the visitor from your ad into an inquiry.

Criterion	Homepage	Landing page
Purpose of the page	Many goals at once	✓Exactly one: the inquiry
Link to the ad	Generic	✓Picks up the ad directly
Distractions	Menu with many exits	✓No menu, no detours
On mobile	Long form	✓Tap-to-answer questions
Attribution	Difficult	✓Measurable per ad
Changes	Through the web agency	✓Days instead of weeks

Purpose of the page

Homepage: Many goals at once

✓Landing page: Exactly one: the inquiry

Link to the ad

Homepage: Generic

✓Landing page: Picks up the ad directly

Distractions

Homepage: Menu with many exits

✓Landing page: No menu, no detours

On mobile

Homepage: Long form

✓Landing page: Tap-to-answer questions

Attribution

Homepage: Difficult

✓Landing page: Measurable per ad

Changes

Homepage: Through the web agency

✓Landing page: Days instead of weeks

Know your market first

Classic funnel or loop funnel?

95%

use AI in marketing

39%

say it actually improves their results

Most teams use AI at the top of the funnel, for more output: more posts, more ad variations. Competitors do the same, and in the end everything sounds alike.

The real lever sits at the bottom, in sales conversations. That is where you learn why customers buy, which objections keep coming up, and how customers describe their problem in their own words.

How most teams work

The classic marketing funnel

More in at the top with AI: 10 posts instead of 2, 20 ads instead of 3

One direction only

What is learned at the bottom stays at the bottom.

Tap a stage to compare both funnels at that point.

The path only runs from top to bottom.
At most, referrals flow back to the top.
Result: many variations of the wrong message.

With a feedback loop

The loop funnel

What customers say in conversations flows back to the top

3 Feed back into ads and content

2 Analyze once a month

1 Capture record conversations

Shared memory for marketing and sales

Tap a stage to compare both funnels at that point.

Reasons to buy become ad messages.
Objections become content.
Customer language replaces jargon.

How the knowledge flows back to the top

1
Capture

Record sales conversations or write short notes right after each one.
2
Analyze

Once a month, pull out objections, reasons to buy and customer language. This is where AI really helps.
3
Feed back

Reasons to buy become ad messages, objections become content, customer language replaces jargon.

Everything is stored in one place that marketing and sales both use. That way, both teams work from the same insights.

Sources: figures from the 2026 B2B research by the Content Marketing Institute (survey of B2B marketers). The feedback loop idea, called the loop funnel here, comes from Christoph Knöll (Neurawork), video “KI im Marketing und Vertrieb” (AI in marketing and sales), 2026.

Services

What I take care of for your landing page

Concept, copy, technology and tracking from a single source. All I need from you is your knowledge of your customers and quick approvals.

A landing page for your campaign

One page per offer or audience. The headline picks up your ad copy so visitors know right away they are in the right place. Built for smartphones first, fast to load, in your brand look.

A funnel instead of a contact form

A funnel is a short questionnaire with tap-to-answer options. Easy questions come first, contact details at the very end. Fewer visitors drop off, and you know what it is about before you call back.

Copy that matches the ad

I write the copy myself, based on your customers’ questions and objections. No marketing fluff, with one clear next step.

Measured from day one

Every inquiry is matched to the right ad, in Google Ads and Meta. How I set this up is explained on the conversion tracking page.

Inquiries go straight to you

Every inquiry arrives by email or goes straight into your CRM, if it offers an interface. No extra software, no login.

Ongoing improvement

After launch, I look at where visitors drop off and make targeted changes. With enough traffic, I also test two versions against each other. More under conversion optimization.

How it works

A funnel, step by step

My own booking page is built exactly this way: an easy question first, then a few tap-to-answer options, contact details at the very end.

That way I know what each conversation is about beforehand, and prospects with a larger budget get an appointment right away.

Question 1

Have we been in touch before?

Existing clients take a shorter route.
Question 2

What is your monthly marketing budget?

Three tap-to-answer options decide the next step.
At the end

Name and email

Only once the visitor has already invested a little.

Who it is for

For everyone who pays for clicks

Trades, law firms, medical practices, consultants and service providers: a landing page pays off wherever advertising aims for an inquiry.

A good fit

You run ads on Google, Facebook or Instagram, or want to start.
Your business starts with an inquiry: a call, an appointment, a quote.
You want to know which ad brings customers.
You want more inquiries from the same budget.

Probably not the right choice

You are looking for an online store with a shopping cart.
You want a completely new company website without advertising.
Neither ads nor an ad budget are planned.

For online stores, conversion optimization of your existing product pages is usually the better choice.

Process

How your landing page is built

Phase 1 · Understand

1

Free consultation

You tell me what you advertise and where things get stuck. I tell you honestly whether a dedicated landing page will help you.
2

Review ads and numbers

Which ads are running, which search terms bring clicks, where do visitors get lost? Read-only access to your ad accounts is enough.
3

Understand your customers

What do your customers ask, what convinces them, what holds them back? This shapes the structure, headline and arguments of the page.

Phase 2 · Build

4

Draft copy and questions

I write the copy and plan the funnel questions: an easy start, a sensible order, contact details at the end.
5

Build the page

The page is built in your brand look, smartphone first. On your domain or a subdomain such as offer.your-company.com.
6

Set up and test tracking

I set up conversion tracking and check every signal with test inquiries before real money is spent.

Phase 3 · Launch and improve

7

Your approval

You see the finished page in advance, on desktop and mobile. Nothing goes live without your okay.
8

Switch your ads over

From now on, your ads point to the new page. The first inquiry goes straight to you.
9

Review and improve

After a few weeks, we see where visitors drop off. I make targeted changes and explain in plain words what they achieved.

The difference

Freelancer vs. Agency

Why more and more businesses choose a freelancer over an agency.

Criterion	Freelancer Christian Synoradzki	Agency typical
Hourly rate	From EUR 69	EUR 120–200
Contract term	None	6–12 months
Point of contact	Direct	Rotating
Ad accounts	Yours	Often the agency's
Transparency	Full insight	Limited
Single hours	Bookable, EUR 120	Usually packages only
Communication	Personal	Ticket system
Response time	Hours	Days
Strategy	Customized	Standardized

Hourly rate

Direct: From EUR 69

Agency: EUR 120–200

Contract term

Direct: None

Agency: 6–12 months

Point of contact

Direct: Direct

Agency: Rotating

Ad accounts

Direct: Yours

Agency: Often the agency's

Transparency

Direct: Full insight

Agency: Limited

Single hours

Direct: Bookable, EUR 120

Agency: Usually packages only

Communication

Direct: Personal

Agency: Ticket system

Response time

Direct: Hours

Agency: Days

Strategy

Direct: Customized

Agency: Standardized

You pay for the time I work

No flat fee you cannot follow. Before we start, I give you a written estimate, and at the end you get a breakdown of hours.

Only need landing pages, without ongoing management? My dedicated offer is also on landinghero.de (in German).

Landing page & funnel

EUR 69 per hour + VAT

Written estimate upfront
Copy, build and tracking included
No contract term, no package required
The page and the data belong to you

Free consultation

FAQ

Frequently Asked Questions

How much does a landing page cost?: I charge by the hour, at EUR 69 per hour + VAT. Before I start, I give you a written estimate so you know where you stand. The time needed depends mainly on whether a funnel is included and how many versions you need. The consultation beforehand is free. All prices are on the pricing page.
What is the difference between a landing page and a homepage?: Your homepage presents your whole company and has to serve many visitors: customers, applicants, partners. A landing page has exactly one job. It picks up visitors from a specific ad and leads them to an inquiry. That is why it usually brings more inquiries from the same ad budget.
Do I have to change my existing website?: No. The landing page runs independently, on your domain or a subdomain. You simply point your ads to the new page. Your website stays as it is.
Do I need a separate page for every ad?: No. One page per offer or audience is usually enough. Similar searches can be covered well by one page. For very different offers, a separate page for each is worth it.
What is a funnel, and why is it better than a form?: A funnel is a short questionnaire that leads step by step to an inquiry. Instead of ten fields at once, it starts with an easy question and tap-to-answer options. Once people have started, most of them keep going. Contact details come at the end. Fewer visitors drop off, and you know what the prospect needs before you call back.
Do you also manage my ads?: Yes, if you like. Ad and page belong together, so I always look at your campaigns as well. I offer ongoing management for Google Ads and Meta Ads, also without a long-term contract.
How quickly will I see results?: As soon as your ads point to the new page, you see the inquiries in your tracking. For a reliable verdict, you need a few weeks of data, depending on your budget. I will also tell you if a landing page does not pay off for you.
Is this GDPR compliant?: Yes. The funnel only asks for what you really need and refers to your privacy policy. The data goes directly to you. Ad tracking only starts after consent through your cookie banner.
What is LandingHero?: LandingHero is my offer that focuses only on landing pages and funnels for ad campaigns. It is in German and goes into detail on individual building blocks. Your contact is me in both cases. More at landinghero.de.

More inquiries from the same budget?

One page per campaign, one point of contact, no long-term contract. From EUR 69/hour + VAT.

Free consultation

Landing pages thatturn clicks into leads

Where ads fail after the click

“Our ads send people to the homepage.”

“We pay for clicks, but nobody calls.”

“On mobile, everyone gives up at the form.”

“The leads are not a fit.”

“I cannot see which ad brings customers.”

“Every website change takes weeks.”

Homepage or landing page?

Classic funnel or loop funnel?

The classic marketing funnel

The loop funnel

How the knowledge flows back to the top

What I take care of for your landing page

A landing page for your campaign

A funnel instead of a contact form

Copy that matches the ad

Measured from day one

Inquiries go straight to you

Ongoing improvement

A funnel, step by step

For everyone who pays for clicks

A good fit

Probably not the right choice

How your landing page is built

Free consultation

Review ads and numbers

Understand your customers

Draft copy and questions

Build the page

Set up and test tracking

Your approval

Switch your ads over

Review and improve

Freelancer vs. Agency

You pay for the time I work

Frequently Asked Questions

More inquiries from the same budget?

Landing pages that
turn clicks into leads