Rechtsanwalt Mathias Krach
Local SEO strategy for a law firm — from analysis to Google Business optimization to sustainable visibility for regional search queries.
Website: rechtsanwalt-krach.de
Starting Situation
The law office of Rechtsanwalt Mathias Krach had an existing website that barely achieved any visibility in search results. Potential clients searching for legal advice in the region had difficulty finding the firm online.
The Google Business Profile was set up but not fully optimized. Important local search terms — such as practice areas combined with the location — were not specifically targeted. The website itself had technical deficiencies and offered little value to searchers in terms of content.
The goal was clear: the firm needed to become visible for relevant local search queries and generate noticeably more inquiries through the website.
Implemented Measures
Comprehensive SEO audit of the existing website
Optimization of the Google Business Profile with complete firm information
Keyword research for local and practice-area-specific search terms
On-page optimization of all service pages with relevant practice areas
Creation of informative content on frequently asked legal questions
Building local backlinks and business directory listings
Technical optimization for faster load times and mobile usability
Continuous monitoring and strategy adjustments
Results
Significantly improved local visibility
Noticeably more inquiries through the website
Top positions for relevant search terms
Through the targeted combination of local SEO, content optimization, and Google Business management, the firm was able to significantly increase its online visibility in the region. For numerous relevant search terms — especially practice areas combined with the location — the website achieved top positions in the organic search results.
The optimized Google Business Profile additionally ensures a prominent presence in local search and on Google Maps. The number of inquiries through the contact form and phone calls has noticeably increased.
Related Services & Industries
"Our online visibility has significantly improved and we were able to increase inquiries through our website."
— Rechtsanwalt Mathias Krach
Frequently Asked Questions
How long does it take for local SEO measures to show results?
Initial improvements in local visibility are often visible within a few weeks, especially after optimizing the Google Business Profile. Sustainable organic rankings typically build up over 3 to 6 months.
Is SEO worthwhile for law firms?
Absolutely. Potential clients increasingly search online for legal advice in their region. Good local visibility on Google is one of the most important channels for client acquisition for law firms today.
What does SEO cost for a law firm?
My hourly rate is EUR 69 — well below agency-level pricing. The actual effort depends on the starting situation and goals. In a free initial consultation, I will give you an honest assessment.
Your firm can also become more visible online
Let's find out together how I can improve your local visibility.