Automatically Created Assets (ACA)

What Are Automatically Created Assets?

The AI can certainly find creative text combinations that achieve a higher click-through rate — but it can also generate texts that don’t fit the brand or leave out important USPs. Activate ACA incrementally: first configure your Text Guidelines and Messaging Restrictions, then review the generated assets in the performance report and remove any unsuitable texts. ACA works best as a supplement to well-thought-out manual ad copy.

Automatically Created Assets (ACA) is a Google Ads feature in which the system independently creates headlines and descriptions for your responsive search ads. Google analyzes your landing page content, existing ad copy, and the user’s search query to generate additional text elements to be tested in the ad auction.

ACA was introduced to help advertisers test more ad variations without having to write every text manually. The AI can indeed find creative combinations that achieve a higher click-through rate. At the same time, there is the risk that generated texts don’t fit the brand, are factually inaccurate, or leave out important USPs.

To use ACA sensibly, first configure your Text Guidelines and Messaging Restrictions. Then activate ACA incrementally and review the generated assets in the performance report. Remove poorly performing automatic texts and pin especially important manual headlines to specific positions. ACA works best as a supplement to well-thought-out manual texts, not as a replacement.