How much does PageSpeed optimization cost?

My hourly rate is EUR 69 net. A basic PageSpeed optimization covers 5-15 hours, depending on the condition and complexity of the website. I create a transparent quote upfront. An initial consultation is always free.

What PageSpeed score should my website have?

For Google PageSpeed Insights: 90+ is green (good), 50-89 is orange (needs improvement), below 50 is red (poor). For SEO, the mobile score should be at least 80, ideally above 90. More important than the score, however, are the Core Web Vitals — LCP under 2.5 seconds, CLS under 0.1, and INP under 200 ms.

How quickly does PageSpeed optimization take effect?

The technical improvements are measurable immediately after deployment. The effects on rankings typically appear within 2-4 weeks when Google re-crawls the pages and registers the improved Core Web Vitals.

Is PageSpeed really a ranking factor?

Yes. Google confirmed Core Web Vitals as an official ranking factor with the 2021 Page Experience Update. Slow websites are not directly penalized, but fast websites gain an advantage when quality is comparable. Additionally, 53% of mobile users leave a page that takes longer than 3 seconds to load — the bounce rate is thus an indirect ranking factor.

Can you also optimize WordPress websites?

Yes. WordPress is one of the most common systems I optimize. Typical measures: plugin audit (removing unnecessary plugins), caching configuration, image optimization, database cleanup, theme performance, and CDN setup. I also regularly optimize WooCommerce shops and other CMS systems like TYPO3 or Shopify.

PageSpeed Optimization

Faster websites
rank better.

Every second of load time costs you visitors, conversions, and rankings. I optimize your website for maximum speed — measurable with Google PageSpeed Insights and Core Web Vitals. 20+ years of experience, starting at EUR 69/h.

Request PageSpeed Optimization

Why load time determines your success

Google measures the user experience of your website with Core Web Vitals. Slow pages lose not just rankings but also customers. The numbers speak for themselves:

53 %

of mobile users leave a website that takes longer than 3 seconds to load

70 %

of websites fail Google's Core Web Vitals on mobile

+7 %

more conversions per second of faster load time

"The slower your sites load, the more visitors and revenue you'll lose out on." — Anna Crowe, Leadfeeder

What I do in PageSpeed optimization

PageSpeed optimization is more than just a good score. I optimize all factors that affect your load time and user experience — systematically and measurably.

Core Web Vitals

LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift) — the three metrics Google evaluates for rankings. I analyze each value and implement targeted optimizations.

Image Optimization

Images are the most common reason for slow websites. I convert to modern formats (WebP, AVIF), implement responsive image sizes, configure lazy loading, and set correct dimensions for zero layout shift.

Eliminating Render-Blocking

CSS and JavaScript that block rendering delay the First Contentful Paint. I identify render-blocking resources, inline critical CSS, defer non-critical JavaScript, and eliminate unnecessary dependencies.

Caching & CDN

Efficient browser caching and Content Delivery Networks drastically reduce load times for returning visitors. I configure optimal cache headers, set up CDNs like Cloudflare, and ensure fast delivery worldwide.

Code Optimization

Minification of HTML, CSS, and JavaScript, tree-shaking unused libraries, eliminating duplicate code, and optimizing load order. Less code means faster websites.

Server & Hosting

Time to First Byte (TTFB) starts at the server. I analyze your hosting performance, optimize database queries, configure HTTP/2 or HTTP/3, set up compression (Brotli, Gzip), and recommend better hosting solutions if needed.

My PageSpeed process in 4 steps

Systematically from analysis to implementation — with measurable results.

Performance Audit

I analyze your website with Google PageSpeed Insights, Lighthouse, WebPageTest, and Chrome DevTools. Every metric is captured: Core Web Vitals, load time, transfer size, number of requests, render-blocking resources, and more. You receive a complete current-state assessment.

Prioritization by Impact

Not every optimization delivers equal value. I prioritize by the ratio of effort to impact. Quick wins like image compression or missing lazy-loading attributes come first. More complex measures like code splitting or server migration are clearly categorized.

Implementation

I implement the optimizations directly or work closely with your development team. Every change is tested before deployment to ensure nothing breaks. For WordPress, Shopify, and other CMS systems, I know the specific performance pitfalls and solutions.

Measurement & Documentation

After optimization, I measure all metrics again and document the improvements. You see in black and white: a before-and-after comparison for each individual value. Additionally, you receive recommendations for long-term performance maintenance.

Typical PageSpeed problems I solve

I see these errors in almost every website analysis. Do you recognize your site?

Oversized Images

1200x1200 pixel images displayed at 300x300. JPEG instead of WebP. Missing responsive srcset attributes. Images alone often make up 60-80% of page size — and offer the greatest optimization potential.

Render-Blocking CSS & JS

Too many stylesheets in the head, non-critical JavaScript without defer/async, unused CSS code. The browser must load everything before it can display anything. The result: a white screen for seconds.

Missing width/height

Images without explicit dimensions cause layout shifts (CLS). The page jumps during loading — Google penalizes this. A simple width/height attribute solves the problem immediately.

Slow Server (TTFB)

Shared hosting, unoptimized databases, or missing compression. If the server already takes 2 seconds for the first response, the rest of the page cannot load fast enough. Often a CDN or better caching already helps.

PageSpeed optimization — load faster, rank better

PageSpeed optimization improves the loading speed and user experience of a website through targeted technical measures — from image compression to removing render-blocking resources to server configuration. SEO freelancer Christian Synoradzki optimizes websites based on Google PageSpeed Insights, Core Web Vitals, and real user data to measurably improve both rankings and conversion rates.

How does PageSpeed optimization improve your rankings?

PageSpeed affects rankings in two ways: directly as a ranking signal via Core Web Vitals (officially confirmed since the 2021 Page Experience Update) and indirectly through user signals like bounce rate and dwell time. A one-second faster load time can increase the conversion rate by up to 7%.

Google's speed as a ranking factor — what this means concretely

Google has repeatedly clarified that page speed is not an absolute ranking criterion — a very fast page with poor content does not automatically rank above a slow page with excellent content. But it is true that when content quality is comparable, speed tips the scales. And in competitive niches where many providers have similar content, PageSpeed can be the decisive difference.

More important than the abstract PageSpeed score (0-100) are the actual Core Web Vitals: LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1. These thresholds define whether a page receives the "Good" verdict — and that is the goal of every optimization. The connection to overarching technical SEO is inseparable: Core Web Vitals are a technical SEO topic.

Real User Metrics vs. Lab Data — the crucial difference

Google PageSpeed Insights shows two categories of data: Lab Data from a simulated Lighthouse measurement and Field Data (Real User Metrics) from the Chrome User Experience Report (CrUX). For rankings, only the Field Data counts — what real users on real devices experience in reality.

This has practical consequences: a website can show excellent values in the lab measurement but have poor Field Data — for example because certain JavaScript libraries consume significantly more resources on slower mobile devices than in the simulated test. Professional PageSpeed optimization therefore always considers both data sources and prioritizes Field Data. A complete SEO audit includes the analysis of both metrics.

The most common performance problems and their solutions

In practice, it is always the same causes that make websites slow. Images are the most common factor: files that are too large, outdated formats (JPEG/PNG instead of WebP/AVIF), missing lazy-loading attributes, and incorrect dimension specifications that cause layout shifts. Image optimization alone can often improve LCP values by 30-50%.

JavaScript is the second most common reason for poor INP values and high Total Blocking Time. Render-blocking JS in the head, bundles that are too large, unused libraries, and missing code-splitting strategies — each of these problems can be fixed. Fonts are often underestimated: Google Fonts without font-display:swap cause invisible text during load time and measurably increase LCP.

Mobile PageSpeed as the primary ranking factor

Google has been indexing in a mobile-first manner since 2019 — this means the mobile version of your website is the primary basis for ranking, not the desktop version. At the same time, mobile devices are performance-wise significantly weaker than desktop computers: less CPU, slower network connections (often 4G or worse), smaller memory.

A website that loads fast on desktop but performs poorly on mobile loses rankings — because Google evaluates mobile Core Web Vitals. Mobile PageSpeed optimization therefore requires specific measures: responsive images with correct srcset attributes, minimal JavaScript for mobile breakpoints, and critical CSS inline in the head. Those who want to specifically target mobile users should also keep an eye on the implications for technical SEO and have the full scope of action determined through an SEO audit.

Häufig gestellte Fragen

How much does PageSpeed optimization cost?: My hourly rate is EUR 69 net. A basic PageSpeed optimization covers 5-15 hours, depending on the condition and complexity of the website. I create a transparent quote upfront. An initial consultation is always free.
What PageSpeed score should my website have?: For Google PageSpeed Insights: 90+ is green (good), 50-89 is orange (needs improvement), below 50 is red (poor). For SEO, the mobile score should be at least 80, ideally above 90. More important than the score, however, are the Core Web Vitals — LCP under 2.5 seconds, CLS under 0.1, and INP under 200 ms.
How quickly does PageSpeed optimization take effect?: The technical improvements are measurable immediately after deployment. The effects on rankings typically appear within 2-4 weeks when Google re-crawls the pages and registers the improved Core Web Vitals.
Is PageSpeed really a ranking factor?: Yes. Google confirmed Core Web Vitals as an official ranking factor with the 2021 Page Experience Update. Slow websites are not directly penalized, but fast websites gain an advantage when quality is comparable. Additionally, 53% of mobile users leave a page that takes longer than 3 seconds to load — the bounce rate is thus an indirect ranking factor.
Can you also optimize WordPress websites?: Yes. WordPress is one of the most common systems I optimize. Typical measures: plugin audit (removing unnecessary plugins), caching configuration, image optimization, database cleanup, theme performance, and CDN setup. I also regularly optimize WooCommerce shops and other CMS systems like TYPO3 or Shopify.

20+

Jahre Erfahrung

69 €

pro Stunde

Vertragslaufzeit

Ansprechpartner

„Faire Preise und messbare Ergebnisse. Als Handwerksmeister schätze ich die direkte Kommunikation ohne Umwege."

— Frank Scholz, Handwerksmeister

Ready for a faster website?

Let us optimize your load time and improve your rankings together. Free initial consultation, no contract commitment, starting at EUR 69/h.