Microsoft Copilot

What Is Microsoft Copilot?

With integration across Bing, Windows, and Office, Copilot reaches hundreds of millions of users daily. For your visibility, this means your content needs to be optimized not just for Google but also for Bing and Microsoft’s AI. Copilot cites web sources directly — appearing there opens up a new traffic source alongside classic Google search.

Microsoft Copilot (formerly Bing Chat) is Microsoft’s AI assistant, built on OpenAI’s GPT models and deeply integrated into the Microsoft ecosystem. Copilot is available in Bing search, in Windows 11, in Microsoft Edge, and in Office applications (Word, Excel, PowerPoint). For Generative Engine Optimization (GEO), Copilot is relevant because it reaches millions of users who receive AI-driven answers through their browser or Windows search.

Copilot uses Bing search as a data source and combines it with the capabilities of an LLM. For a search query, Copilot searches the Bing index in real time (RAG principle), extracts relevant information, and generates a response with source references. This means: being well indexed in Bing increases your chances of being cited by Copilot. Since Bing has a smaller market share than Google in many markets, this channel is often overlooked — wrongly, because Copilot’s integration in Windows ensures growing usage.

For your AI visibility, you should not neglect Copilot. Make sure your website is registered in Bing Webmaster Tools and correctly indexed. The same principles that apply to ChatGPT search and Perplexity apply here too: clear facts, citability, structured data, and a strong brand. Test your relevant search queries directly in Copilot and check whether your content appears as a source.